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Doreen Lorenzo

Director, Center for Integrated Design (Affiliated Faculty, Design)


A successful leader of global creative firms, Lorenzo has advised Fortune 100 companies on design and innovation issues for decades. She is the former president of the global design firms frog and Quirky, co-founder of the mobile video insights firm Vidlet, a board member and adviser to several startup companies, and a columnist for Fast Company Co.Design and Medium. A thought leader on business and design issues, she speaks publicly about her signature leadership style and the power of empathy to drive business results.

As Director of the Center for Integrated Design, Lorenzo leads an advisory group tasked with integrating design studies curricula in the College of Fine Arts, the McCombs School of Business, the School of Information, the Cockrell School of Engineering, the School of Architecture and the Department of Computer Science in the College of Natural Sciences. New curricular options will offer students opportunities to study design from a variety of disciplinary perspectives. Lorenzo also works to create corporate and industry partnerships that connect students and faculty members to local, national, and international firms seeking design-savvy graduates.