The Design program embraces the university's motto that "What Starts Here Changes the World." The program strives to produce thoughtful, ethical designers who can work across the fields of graphic, interactive, industrial and systems/service design to improve the cultural, socio-economic, material and environmental circumstances of the world's citizens.
Students in the Design program also benefit from Austin's vibrant cultural scene and thriving creative and tech industries. Austin is home to South by Southwest, Austin City Limits, sizeable film and music industries, and a multitude of digital media and interaction design companies including Google, Dell, IBM, Apple, Samsung, Frog, Pentagram, EA Games, and many others. Design students have many internship and job opportunities in Austin, a city that is routinely included in top-ten lists of best US cities for new college grads, for young professionals, for future job growth, and for pretty much everything else.