Now more than ever, Instagram has become an essential tool for artists to build visibility and networks. In this intensive workshop, well known art Instagrammer Robin Cembalest shares creative and practical strategies for promoting yourself and your work. Cembalest, former editor of ARTnews, offers a content-oriented approach built around messaging, narrative, and storyboarding. Using samples from a wide range of artists, she’ll show how to craft your profile and your content, along with best practices for hashtags, Stories, highlights, videos, and more.
Please note that in order to ensure the timeliness of confirmation emails with Zoom link information, this registration link expires at 5:00 pm central time on March 9, 2022. Those who have registered for the event during this timeframe will receive an email from the Department of Art and Art History with Zoom information after 5:00 pm on March 9th (the day before the event). Please contact Jill Velez at jill.velez@austin.utexas.edu for assistance.
An early art-world adapter to social media and the former longtime editor of ARTnews, Robin Cembalest has spent her career helping arts professionals to communicate effectively. In 2014, she launched her business Robin Cembalest Editorial Strategies, working with clients in the nonprofit and market sectors to implement mission-based content. She teaches webinars in arts communications skills at schools, residencies, and organizations, and independently on Eventbrite. An award-winning investigative journalist who has published widely in the art and mainstream press, Cembalest is best known today as @rcembalest, handle of her popular Instagram and Twitter feeds.
Event Details
Virtual