Reinventing the Wheel: Mapping 21st Century Color Space

Feb 19, 2020 6:00 PM – 8:00 PM

Free and Open to the Public

Why do certain colors work better together? Have you ever wished there was another way to pair colors beyond using your intuition or just guessing? Join Nader Sadoughi for a deep dive into the color space with the next generation of color tools. Learn why the Red, Yellow, Blue Color Wheel was reinvented in the 20th century. This salon shines light on a universal numerical language of color used for decades in industry, where choosing the right color can make or break a company. Sadoughi will introduce you to CIELAB, a perceptually inspired system designed to communicate aesthetic preferences more efficiently. Discover how to combine color science with art and design skills to build aesthetically pleasing palettes—and expand your color literacy tool kit in the process. 


Nader Sadoughi is a senior BFA Design student at The University of Texas at Austin who is passionate about color literacy. He has guest lectured numerous times at UT on the value of adopting CIELAB as a fundamental tool in design/art education and practice. He is writing a book on critical color thinking, using CIELAB as a means of communicating color preferences. This approach to color education has yet to be seen in critical literature. Nader believes that anyone who takes time to learn CIELAB is capable of becoming fluent in numerically describing color—and that this skill can be a vital tool for artists, designers and other creatives working in both traditional and digital media. 

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